The Swamp Shop recently unveiled its new merchandise for fans looking to support the Mud Hens this season.
“About 90 percent of the merchandise is new,” said Craig Katz, director of merchandise and licensing for the Toledo Mud Hens.
The new rotation of merchandise includes new hats, as well as 15 new T-shirts and 25 new sweatshirts, which are all listed on the store website, swampshop.milbstore.com.
“The new merchandise is already ready to go. It’s already in the store as well as the online store,” Katz said. “We expect the sweatshirts to sell well this year with it being as cold as it’s been.”
The women’s and children’s merchandise has also been completely redone to include the new merchandise.
“Almost the entire kids and ladies line is brand new items,” Katz said.
Another new addition to the shop is the line of Under Armor products. Katz projects this line of apparel will sell well this season.
“They are a well-known brand that fans have been looking for,” Katz said. “This is the first year being licensed with Major League and Minor League Baseball.”
Under Armor is a popular brand among athletes as well as fans.
Another line of apparel projected to sell well is the ‘Holy Toledo’ line. The line consists of four T-shirts at the moment, but there is potential for expanding at a later date, Katz said.
“It appeals to all Toledo natives, not just baseball and hockey fans,” he said.
A staple that sells well is typically the baseball caps, a necessity for many baseball fans, Katz said.
“This year we’re introducing a new flat-bill snapback,” Katz said. “And our batting practice caps always sell well.”
The flat-bill snapback style caps are becoming popular with many sports fans, and come in a variety of styles.
Some merchandise has already sold well, both online and in the store locations.
According to Katz, items such as the youth Nike Henley jersey, the red Pep Rally zip hoodie, the heather grey Diner hoodie, the official logo T-shirt and the New Era batting practice Diamond Era cap have all sold well recently.
Hours for the Swamp Shop at Fifth Third Field is 11 a.m.to 5 p.m. Monday-Friday and 10 a.m. to 2 p.m. Saturday. The Swamp Shop at Huntington Center will be open until hockey season is over. Hours are 11 a.m. to 4 p.m. Monday-Friday and 10 a.m. to 2 p.m. Saturday.
Other Swamp Shop locations — Swamp Shop Express and Tackle Box at the Huntington Center and the Hen Hut at Fifth Third Field — are open only during games.
