Toledo Free Press Media Kit

Advertising Rates

• Newsletter Sponsorship (600×150) – $250 per send; $400 per dedicated blast
• Large Leaderboard Section Fronts (displayed on homepages, categories, & posts) (970×90) – $1200
• Half Page Section Fronts (displayed on homepages, categories, & posts) (300×600) – $1200
• 300×250 side panel ad (top position – displayed on homepages, categories, & posts) – $500/month
• 300×250 side panel ad (below top position) – $450/month
• Text-only ad (homepage display only) – monthly rate – $500
• Public notices under Government category (monthly rate): $200 for up to 150 words; $350 for 150-250 words; $500 for more than 250 words.

Social Media Packages

Posts are published weekly on:
Facebook, Twitter (X), LinkedIn, Bluesky
Instagram, TikTok, and YouTube Shorts available if the advertiser provides graphics or video assets.

Graphic Requirements:

• Instagram: 1080×1350 px

• TikTok: 1080×1920 px

• YouTube Shorts: 1080×1920 px

Options:

• Weekly social media post (All Platforms): $350/month

• Add one monthly video post (TikTok and YouTube Shorts) submitted by client: + $150/month

• Add one monthly video post (TikTok and YouTube Shorts) made by TFP: + $350/month

Newsletter Placement

• In-Newsletter shoutout (one ad and one sponsored blurb) up to once per week: $250/week

• Separate Dedicated Email Blast (up to once per week or 2× per month): $400/send

Combined Packages

1. Social Media + In-Newsletter Shoutout

• $500/month

2. Social Media + Separate Dedicated Email Blast

• $650/month

3. Full Package: Social Media + Separate Dedicated Email Blast + Website Display Ad
Pricing varies based on the selected ad size: