How the new CEO plans to support the agency’s mission and independent growth
TOLEDO – Marc Paulenich was named the new chief executive officer of Hart in January 2026, supporting the agency’s continued growth, independence and success.
Paulenich follows Mike Hart, who will be transitioning to executive chairman.
“Hart is a full-service, independent brand transformation agency, with a goal to move audiences from apathy to advocacy through the design and deployment of empowering unified brand experiences,” is the description TFP received from a recent press release from the company. Hart is headquartered in Toledo, with additional offices in Columbus, Washington D.C. and Detroit.
Paulenich said he moved to Toledo in 2001 after graduating from Hiram College to be closer to his wife. He was looking for a summer position while he worked on his graduate degree at the University of Toledo.
His neighbor at the time, who was a graphic designer, gave him the suggestion to work at Hart.
“She said, ‘You’ve got to go talk to those guys at Hart. I’ve known them a long time, and they do wonderful work,’” he said. “I submitted my resume there, got a summer part-time gig and an internship, essentially, for my MBA. Then that led to a full-time job, part-time graduate school and the rest is history.”
Paulenich has been at Hart for 21 years in total, as he was there for six years, went on sabbatical for about three years and returned in 2011. He has been with the agency for 15 years since his return.
“There was a desire to give Mike Hart, our owner and longtime CEO, a righthand and someone to complement what he was doing,” he said. “So I came back in a role that was one-half leadership in terms of operations and overall company strategy, but also one-half practitioner, and I was still wearing the hat of our head of strategy and engaging in a tremendous amount of client consultation, improving that product, etc.”
Paulenich went through multiple senior leadership roles, helping the agency’s independent growth and guiding it through meaningful evolution. These roles included senior vice president of strategy, president and chief operating officer.
“Five years ago, we made the pivot where Mike, who was the president and CEO, took the president title and gave that to me, and that was kind of part of the plan succession,” he said. “With that became some measure of decreased responsibility from day-to-day client work and in the product per se, and more and more effort focused on where we’re going next, how we continue to evolve and where our growth comes from.”
As the president, Paulenich helped Hart with an expanded presence and sustained revenue growth. Hart was also named a 2023 Top Workplaces Winner by the Toledo Blade during that time for continuing to invest in its people-first culture.
Paulenich is currently writing a book that will debut later this year, strengthening Hart’s commitment to forward-looking strategy and thought leadership.
“It’s a philosophical exploration and research-driven narrative around this moment that we are in from a marketing perspective, and I’ve kind of branded this as how to move consumers from apathy to advocacy,” he said.
He said more and more media and AI are being consumed these days, causing consumers to burn out, and it’s becoming harder to cut through that to attract customers in the way brands used to, so they have to pivot. He said his book will help answer the question of how to make customers feel aligned with brands.
“The book is intended to help demonstrate how you can move them [consumers] through these four different areas that ultimately move them from being a more apathetic consumer who just doesn’t really see any difference between brands, to this place of advocacy where they become strong, loyal fans and ultimately help those brands themselves grow long-term.”
Paulenich said his new role as CEO is a continuation of the direction that Hart has already been heading in, with a bit of refocused intention and long-term plans. He said the ability to tackle another era of change while using some of the same skills and expertise is exciting.
“It’s probably all wrapped up in this ability to continue to operate almost like a fresh-face startup, and having that mindset is what allowed us to move from the organization that was a third of what we are today, and pivot and move and evolve and grow in a moment of tremendous change,” he said.
Paulenich said that with the changes in consumer behavior and agencies selling out, Hart is staying independent and staying committed to the model they have created over time. He said making smart investments in strategic capabilities, creative capabilities and the right technology along the way is what the business has been built on and will continue to be built on.



























