A beautiful thing happened on
the way to a Cracker Barrel.
I envision this all beginning
like the floating feather in the movie “Forrest Gump.” A $20 bill magically
leaves a wallet or a purse and floats around the sky until it decides to land
in front of a young child, an 8-year-old boy named Myles Eckert.
Young Myles hit the child’s
version of a winning scratcher that brisk Friday morning. There are only a few
ways children gain money: birthdays, holidays, crazy aunts and losing teeth. The
fact that this wasn’t a special day and he maintained all of his teeth made the
discovery of a greenback all the more meaningful.
Myles instantly imagined the
various ways this newfound fortune could be spent. For about two minutes, or
the time it took his family to walk inside the restaurant, Myles fantasized
playing the soon-to-be-purchased LEGO Movie Xbox 360 game.
Myles’ mental shopping spree
ended when he noticed a man in uniform eating lunch with his family.
What happened next is now
Cracker Barrel lore. Myles asked his mom for a piece of paper and a pencil. She
found a small piece of yellow paper and obliged his request. Little did he or
anybody else know that the following words he put down on that piece of paper
would change so many lives:
“Dear Soldier, My dad
was a soldier. He’s in heaven now. I found this $20 in the parking lot when we
got here. We like to pay it forward in my family. It’s your lucky day! Thank
you for your service, Myles Eckert, a gold star kid.”
As Myles summoned the courage
to hand Ohio Air National Guard Lt. Col. Frank Dailey the note with the money
inside, the same winds that carried the $20 bill to land at his feet had to
shift directions once again.
Everything changed when Myles
paid it forward that day.
Myles’ mom, Tiffany Eckert, had
taken him and his sisters, Marlee and Berkley, to the Cracker Barrel that
morning to celebrate the upcoming birthday of someone who was clearly there in
spirit.
Myles is the son of the late Army
Sgt. Andy Eckert, who was killed in Iraq in 2005 when Myles was only 4 weeks
old. Andy left behind a wife and two young children.
Tiffany went from the wife of
a soldier to a single mom of two babies in the flash of a roadside bomb. For
the past nine years she has raised her children with simple beautiful mantras: Kindness
always wins, you get better not bitter and pay it forward.
The world now knows how
effective her words and life lessons are.
The beautiful part is how
this story went completely viral. Unlike many parents after a child does a good
deed, Tiffany did not race home to brag on Facebook about her son’s
pay-it-forward moment. It was the opposite: Dailey’s family did.
In a very “Forrest Gump” way,
the Facebook post from Dailey’s family got the attention of CBS Evening News
reporter and Toledo native Steve Hartman.
Hartman’s “On The Road”
segment telling Myles’ story has been shared more than 500,000 times on
Facebook and viewed more than 20 million times online. The three-minute-long
video touched every heart that watched it and soon after, the emails asking for
the Eckerts’address started flooding in to me.
It was just the week before
that I had shared the story of Myles’ 10-year-old sister, Marlee Eckert, and
her misery caused by a father-daughter dance at her school. My email address
was the only contact people could find while Googling the story.
As my inbox was flooded with
people wanting to send a card, some money and or a video game, Myles’ mom was
politely asking to not have their address shared. She did not allow Myles to
tell this story for them to profit in any way. I respected her decision, but
that didn’t stop the emails from coming. I finally asked Tiffany if there was a
way to turn these people’s thank yous into something bigger.“Every email I
receive wants to give Myles’ money or send a video game,” I told her. “They are
not going to stop.” I even offered my help.
Soon random packages started
arriving at the children’s school. It was then Tiffany started a conversation
with both Myles and Marlee. During the next couple of hours, both children
agreed on the way they wanted to pay it all forward again. Tiffany texted me
the words “Snowball Express” and the floating money moved once again.
Snowball Express is a national
military children’s charity that hosts a weeklong vacation around the holidays
for Gold Star children — the military name for children who have lost a parent
in the line of duty. The kids get to be around other children dealing with the
same loss and it gives all who attend a sense of comfort. It’s a big family. There
is no cost for those who attend; even the flight to Dallas is covered. In
recent years, funding for this special retreat has gotten scarce. The young
Eckerts saw an opportunity with Myles’ newfound viral fame to pay it forward,
having no idea what or who would come next.
I set up a Crowdtilt page to
collect online donations for Snowball Express in the name of Myles and Marlee
and within hours the website’s brass recognized the power behind the message
and contacted me. They became a vested partner and a great vehicle for Myles’
story to evolve.
We now had an address to send
those people wanting to send Myles money.
Within a day of the campaign being
launched, Tiffany was flooded with media interview requests. She sent another
text to me; this time it contained only one word: “Ellen.”
The Eckerts and Daileys packed
up and flew out to Burbank, Calif., on a Tuesday morning to visit the host of
the Oscars and the new queen of daytime television, Ellen DeGeneres. Learning
of the story and the new campaign for the Snowball Express, Ellen had decided
she wanted to help Myles pay it forward. In front of millions of people across
the country, she interviewed Myles and Lt. Col. Dailey. If you watched your TV
set closely, I swear you could see that $20 dollar float down right onto the
set.
It wasn’t $20 — it was
$20,000, a LEGO Movie video game, a trip to LEGO Land and, for the Daileys, a
six-night vacation to Hawaii. Ellen won that day – and reminded me that my eyes
make water on occasion.
While they were in
California, the Eckerts learned of a company that also wanted to help. Dallas-based
Highland Capital Management was so moved by this story and the beauty of
Snowball Express that it offered to match every dollar donated through Memorial
Day, up to $1 million.
The $20 floating bill that
started this journey at a Cracker Barrel in Maumee and traveled to California
and back could end up landing in Dallas as $2 million. Every mile this piece of
currency ventured found another floating $20 to join it.
In retrospect, it seems Myles
is the perfect name for Andy’s son. It only took 8 years and 48 weeks to
confirm it.
I learned there are a lot of
big hearts and open wallets in this great country we call America. I have also
learned the identity of a magical boy from Waterville that has the power to
turn a $20 bill into a nation’s restored faith in humanity — “Mighty” Myles
Eckert.
Jeremy Baumhower can be reached at [email protected] or
on Twitter @jeremytheproduc.