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Clerk sentenced to six months in jail for sale of alcohol to teen

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Nicholas Thompson is escorted from the courtroom on April 15 after being found guilty of selling alcohol to a minor. He was sentenced to six months in jail. Toledo Free Press Photo by Sarah Ottney

An eight-person jury deliberated for about two hours April 15 before finding liquor store clerk Nicholas Thompson guilty of selling alcohol to an Ottawa Hills teen whose friend was killed in an alcohol-related crash later that night.

Lucas County Court of Common Pleas Judge James Bates sentenced Thompson, 38, to six months in jail, the maximum penalty possible for the misdemeanor charge.

Over the course of the two-day trial, Thompson was found to have sold a bottle of vodka to Blake Pappas, a 17-year-old friend of Brian Hoeflinger, on Feb. 1, 2013, at Foxx Liquor Store on Dorr Street.

Pappas, now a student at the University of Cincinnati, and another teen, Michael Geiger, now a student-athlete at Michigan State University, testified April 14 that the three friends met at Hoeflinger’s house after school, where they pooled their money and drove to Foxx Liquor to buy alcohol.

All three boys, who were seniors at Ottawa Hills High School, entered the store and chose a 1.75-liter bottle of Belvedere vodka. Pappas then purchased the liquor for about $50 without being asked for identification while Hoeflinger and Geiger browsed nearby.

Hoeflinger, 18, died from injuries sustained in an alcohol-related crash later that night. Bates asked the jury to disregard any references in testimony to the accident or Hoeflinger’s death and focus only on the sale of the liquor.

ALSO: Friends of Hoeflinger testify at liquor store clerk’s trial

However, in comments to the jury after sentencing, Bates referenced Hoeflinger’s fatal crash and said some judges don’t seem to take the crime of underage sales seriously, noting that he felt the $150 fine Thompson received for a prior offense was inadequate.

“It’s not much of a deterrent,” Bates said. “That’s one of the reasons I imposed this pretty harsh sentence as it relates to this case.”

“This man is the source of a leak,” Lucas County Assistant Prosecutor Charles McDonald told jurors during closing remarks, referring to Thompson’s September 2012 conviction for the same offense. “The defendant is a gatekeeper in our community, [or] should be. He’s the last line of defense. … He said yes when he should have said no.”

“He seems to have developed a bad habit,” fellow assistant prosecutor Louis Kountouris said.

The prosecutors showed jurors photos of the five employees who were working at Foxx Liquor on Feb. 1, 2013, concluding that “by process of elimination” the clerk who sold Pappas the alcohol had to have been Thompson. Only two employees matched the white male description given by the teens and the other man, Adam Meglitsch, had testified April 14 his job was to stock shelves and he never worked the register. Meglitsch is also shorter and more than 10 years younger than Thompson.

“One by one it becomes obvious, irrefutably, that the conclusion is the defendant matches the witness description. Nobody comes close,” Kountouris said.

Thompson’s attorney Rick Kerger argued that someone else bought the alcohol and gave it to the teens.

“Records show Nick Thompson worked that night, records show he sold a bottle of Balvadere, but no records show as to whom he sold it to,” Kerger said.

The buyer paid cash and surveillance footage from the store is recorded over every 10 days, so the footage from Feb. 1  was gone by the time investigators seized the shop’s DVR machine on April 16, 2013.

Kerger also referenced the purchase of a $1.29 mini bottle of wine that appeared on the receipt with the vodka, which neither teen mentioned.

“Blake tell you about that? Michael tell you about that? Nobody told you about that. Because they didn’t buy it. Somebody they gave the money to bought it,” Kerger told the jury.

McDonald scoffed at the explanation of someone else purchasing the liquor for the teens, telling jurors they had no reason to lie since investigators promised they would not be charged if they cooperated in the investigation.

“Mr. Kerger has mentioned Person X — this mystery person who has never been mentioned until just now — who he claims bought the alcohol,” McDonald said during closing remarks. “Why would these two young men, bright, futures ahead of them, risk everything to fabricate a story for some unknown mystery person?”

A written statement made by Thompson during the April 16, 2013, search of Foxx Liquor indicated he didn’t remember the specific Feb. 1 transaction but could have sold alcohol to Pappas without carding him because he recognized him as a regular customer. That’s “not a defense,” McDonald said.

“The law in Ohio is that … if a defendant checks for an ID on a certain date and that person comes in again and that person asks for alcohol and if that person is a minor, regardless of how many times before he’s asked for his ID, the defendant is guilty,” he said.

Thompson’s statement that he could have made the sale is “not proof beyond a reasonable doubt,” Kerger argued.

The state called five witnesses on the first day of trial, including the two teens. Two witnesses were called by the defense on the second day: Earl Mack, a retired Ohio Department of Public Safety agent who worked in alcohol enforcement for 26 years, and Foxx Liquor part owner Andy Jarbou.

Jarbou, who was among the five employees working Feb 1, 2013, testified that Thompson always wore a hat and glasses, facts Kerger noted the two teens did not mention in their initial descriptions of the clerk. Jarbou also testified that after the September 2012 Foxx Liquor sting in which Thompson sold alcohol to an underage patron working undercover, he was suspended for four weeks and retrained on checking IDs. Reminders to check IDs were also posted by all registers, Jarbou said.

“I don’t care how many signs Mr. Jarbou [posts],” Kountouris said during his closing remarks. “There’s signs everywhere [on the road, but] does everybody follow the signs? No.”

Mack testified that when he worked as an agent he was not permitted to wear a mask during store searches or interviews as Agent Michael Hakeos did at Foxx Liquor during the April 16, 2013, search. Thompson’s lawyers had questioned whether Hakeos, who testified April 14, had intimidated Thompson by leaving his mask on while interviewing him. McDonald noted that Mack’s boss at the hotel where he now works as a part-time security officer is one of the part owners of Foxx Liquor.

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Kerger said he accepted the verdict, but questioned the judge’s sentence.

“The jury didn’t accept our explanation. Their verdict is their verdict,” Kerger said. “The thing that’s odd is during the trial [Judge Bates] kept out all references to the Brian Hoeflinger crash and then he used that as the fact to enhance the sentence. Seems like if it was in for that it ought to have been in for the trial.”

Even though the accident wasn’t the focus of the case, Kountouris said he hopes the verdict will bring the Hoeflinger family some closure and also set a precedent for other cases involving the sale of alcohol to minors.

“It’s a huge problem and this unfortunate incident brought the whole thing to light. It was magnified by the loss of the Hoeflinger youth,” Kountouris said.

Hoeflinger’s parents, Brian and Cindy Hoeflinger, were in the courtroom both days along with their children. Brian said that although nothing will bring back their son, they hope the sentence will send a strong message “that institutions that sell alcohol can’t sell to minors and expect to get away with it without having consequences.”

“For us it was important because it’s a first step in a chain of events that have to keep happening to stop kids from gaining access to alcohol,” Brian said. “Our son died and it was alcohol-related and we can never bring that back, but we can certainly try to stop it for the future.

“It does send a message and I think the judge did want to send a message and I think the prosecutor’s office wants to send a message that this won’t be tolerated,” Brian said.

Cindy said she is frustrated and heartbroken that her son and his friends were able to obtain liquor so easily.

“If they would have checked IDs or whatever and found out they weren’t old enough, we would have then found out, and then we could have taken steps as his parents to discipline him or take care of it,” Cindy said. “I have a right to believe my children are not allowed to buy alcohol until they are 21. That is a law. So I should have a reasonable expectation that my son can’t walk into a state liquor store and buy alcohol.

Although noting his son was still the one who chose to drink the alcohol, Brian said he agreed with McDonald’s description of liquor store clerks as gatekeepers.

“That source that provided that alcohol was the first step in a whole chain reaction that led to our son’s death,” Brian said.

“We have no way of predicting, but if they wouldn’t have gotten that alcohol that night I think it’s reasonable to assume that perhaps he would not have gotten in that accident that night,” Cindy agreed. “At the end of the day it doesn’t matter, but at least the message was sent out today that it’s not acceptable.”

Since the accident, the couple have founded an organization Brian Matters, www.brianmatters.com, and become national advocates against teen alcohol use and abuse.

Foxx Liquor had its liquor license revoked in August 2013, but still sells beer and wine.

Thompson still faces two additional counts of selling or furnishing alcohol to a minor stemming from separate incidents allegedly occurring at Foxx Liquor on April 12, 2013.

Miller: 40 years of forgiveness

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The Rev. Robert McGrath — “Father Bob” to his legions of friends and relatives — was born to be a Catholic priest. As early as third grade, he remembers using crayons to draw a cross on the back of a sheet that had a hole cut for his head to fit through. With that homemade vestment, he would celebrate pretend Mass. He was an altar boy around that time, and was struck by a particular experience with his mother, who was stricken with multiple sclerosis.

“In 1949, we drove to Canton, Ohio, to see a woman named Mrs. Wise who was thought to have stigmata,” McGrath said. “My mother had a long interview with her and she told my mother she would live a long time even with the disease. She lived until 1967. Hearing about this experience throughout my growing up years has helped me to have a great faith in both mystery and miracle.”

On Sept. 11, McGrath celebrated the exact 40th anniversary of his ordination. A Mass of Celebration took place at Servant Church of St. Alexander in Farmington Hills, Mich. McGrath is a distant relation of mine by marriage; he presided over the blessing of our wedding and baptized both of our sons.

Sept. 11 was a beautiful day, and that was fortuitous; so many people attended the Mass that it was moved outside to accommodate the hundreds in attendance. Chairs were moved and the elements of the Mass took place under a stately gazebo.

The Mass began with the acknowledgement that McGrath’s Sept. 11 anniversary was shared with the somber anniversary of the Sept. 11, 2001 terror attacks.

The theme for the Mass was forgiveness.

Fighting Irish

McGrath never left behind his childhood aspirations. He attended Central Catholic High School in Livonia. He earned a master’s degree at the University of Detroit Mercy and eventually became a member of the Holy Cross Fathers at the University of Notre Dame.

“After receiving my master’s degree in theology from Notre Dame, a new decision had to be made,” McGrath said. “The phenomenon of the day was that a great many men were leaving the priesthood after ordination and the leadership of the community became very cautious before granting final vows and ordination.

“Rather than waiting for an unknown amount of time to be approved, I decided to transfer to the Archdiocese of Detroit because that was where I grew up. I was eventually ordained on Sept. 11, 1971, in St. Frances De Sales Church.”

After a five-year stay at St. Rita’s in Holly, Mich., McGrath served as pastor to St. Frances De Sales Church in Detroit for 20 years. He then moved to St. Benedict’s in Highland Park for more than 10 years and is now in his fifth year at St. Alexander.

Clear skies

On Sept. 11, we participated in the outdoor Mass celebrating McGrath’s 40th anniversary under the bluest skies I have seen all summer. A light cloud cover drifted above us, but the blue was clear and seemed to extend to the heavens. As the service, through readings, psalms, prayers and songs, focused on forgiveness, the ties to the Sept. 11, 2001 attacks ran through my mind. In the Toledo Free Press special edition last week, Myrta Gaschaar, who lost her husband in the World Trade Center collapse, talked about forgiving and the closure the process brought her. How many of us, even those of us with no direct human loss, can say we forgive those who carried out the radical suicide (homicide) mission?

McGrath

Listening to examples of Jesus Christ and his teachings of forgiveness certainly softened my heart and inspired me to strive for some personal, small-scale forgiveness, but I’m not ready to say I forgive the perpetrators of the attacks.

During the Prayers of the Faithful, an airliner, descending to Detroit Metro Airport, flew over our heads, low enough to see its underbelly with mechanical clarity.

I was not the only one to see that plane and have chills of déjà vu, especially after a week of seeing 10-year-old footage of American Airlines Flight 11 and United Airlines Flight 175 flying into the North and South Trade Center Towers. At that moment, tempted by the irrational impulse to grab my family and pull them to the ground to cover them, forgiveness was the last emotion on my checklist. It was just a moment, and it illustrates a great weakness on my part, but for those few seconds, nothing McGrath or Saint Peter or Jesus himself could say would have persuaded me to forgive the murderers who so efficiently changed our country and our mindset.

The Communion song “On Eagle’s Wings” and the Recessional song “Let There Be Peace on Earth” helped wash away the intense, negative emotions.

“Let there be peace on Earth/And let it begin with me.

Let us walk with each other, in perfect harmony.”

There are great men like Father Bob who sing those words with great conviction, and there are flawed men like me who are always just a bit out of tune. For 40 years, Father Bob has embodied the teachings, so he has a head start. I may not catch up, but I will never be able to claim I lacked the proper model.

Michael S. Miller is editor in chief of Toledo Free Press and Toledo Free Press Star. Email him at [email protected].

From Jerk to Jackie

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I was raised in a family where the patriarch of my clan, my Grandfather Pete, took it upon himself to rename or issue a nickname for every child, grandchild and great grandchild.  The nicknames range from ‘Terrible” for my Uncle Terry to “Stoshew” for my non-polish cousin Joshua. Pete blessed me with the nickname of “Jerk-a-de-dimah” but it’s been since shortened to simply… “Jerk”.  Every person in brood has one, with no exception.  Pete never forces the nicknaming process, it just happens over time and they always stick.  He rarely uses our given name.

Without trying or even wanting to, I have inadvertently carried this tradition on in my household.  As the father of four, it’s sometimes hard to keep everyone names’ straight, especially when one’s voice is raised.  I don’t remember at what exact age I started calling Mackenzie, my oldest daughter, “Ya-Ya”, but she was a toddler.  The word came from an evolved play on the word “Baba-Booey”, from the Howard Stern radio show.  I have no idea why I started calling her this, it just stuck.

My almost 11 year old daughter, Kacee, was only 5-6 months old when first being called “Chucci”.  My one planned child, who was born on a Friday night, came out of her mother’s womb and instantly owned that hospital room in Cincinnati, Ohio.  She was and still is so breathtakingly beautiful, but what made her stand out was her full head of dark curly hair and her over-sized lips.  The non-planned portion of my procreating, all came into this world toe-headed and with little-to-no hair.  She has genetically inherited both my darker complexion and my crazy.

When Kacee was only two weeks old, her mom joined me in Philadelphia for a new job.  It was the first time in my life that I experienced people and communities who were 100% pure-bred Italian or Irish, not part-this and part-that as us mid-westerners have become.  I used to hear my Italian co-worker call all his babies “Chuccis” and I loved his endearment behind the word.  I was such a fan that I pulled a Jay Leno, stole the nickname, gave it to my dark-haired baby girl and the rest is history.

A funny thing happened the following year when I announced I was moving back home to Toledo. My now former co-worker had an honest moment and told me the actual translation of the word “Chucci” is.  Let’s just say it’s usage will not be a bullet point for my Parental Hall of Fame application.  The love I have for the word ‘Chucci’ is equal to the little girl who proudly answers to it.

When my son, Brady, started playing baseball, I was asked to be the coach.  When he made a mistake or an error, I would catch myself cursing his name and other words in various combinations under my breath.  The game of baseball features beautiful colors on the field and more colorful words on the bench.  My outbursts got louder and more booming and I needed to learn some new words, this world has no place for a cursing T-Ball coach, nor should it.

This is the origin of my “Jackie”.

While Major League Baseball has #42, Jackie Robinson, the Sylvania Recreational T-Ball League in 2006 met their “Jackie”… via a toe-headed lefty named Braden “Jackie” Baumhower.  The nickname of “Jackie” was created out of necessity, a shortened public park and recreation friendlier version of the word… “Jackass”.  It was easier calling my son “Jackie” than the choice words that were naturally forming in my mouth.   If you had ever witnessed my coaching excellence, standing near third base or heard my booming voice yelling “RUN JACKIE”… you now understand.

It didn’t take long for the nickname “Jackie” to catch on, nor was it exclusive to one child.  All of my children are occasionally and lovingly referred to as my “Jackies”.  Numerous boys and girls I have coached have earned the affectionate verbiage, I even had a former baseball team that named themselves “The Jackies”.

It’s mind-blowing how words and nicknames become a part of a family’s identity and dialogue;  How a single moment of being a bad coach and possibly worse parent, can enter the way you forever communicate with your family or those in your community.

The word “Jackie” was born out of frustration in a 6 year old’s inability to catch a pop-up and has now blossomed into one of the words I hold closest to my heart.

My Grandfather ‘Pete’ was legally named Merlin after being born during the depression into a family with no money. As a show of thanks and in lieu of payment, the good Doctor named him Merlin. The day after Merlin was born, his uncle came to visit and gave him a more fitting nickname, “He looks like a Pete”. He has never answered to Merlin.

Only we as the human race, have the power to create and or change the meaning behind words and names we use. Pete has called me “Jerk” everyday since I can remember.  He took an ugly noun, spun it on it’s head and humorously filled it with love. It’s a skill set that he unintentionally passed on to me.

To every child I have ever called “Jackie”, I love you.

Lott develops process to help Toledo reuse traffic signs

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Dan Clemens (right), of Lott Industries, shows a blank stop sign to Dennis Lechlak of the City of Toledo after the sign was cleaned by the hydro-stripping equipment behind them. Toledo Free Press photo by Duane Ramsey

Lott Industries has developed a hydro-stripping process to help the City of Toledo save on the cost of traffic signs by stripping existing metal signs to the bare aluminum so they can be reused.

Lott and the City of Toledo will celebrate this new service during ribbon-cutting ceremonies April 15 at Lott’s facilities on Hill Avenue from 9 a.m. until noon. Toledo Mayor D. Michael Collins and officials from the City, Lucas County and Lott will participate in the ribbon-cutting at 10 a.m.

Revised federal guidelines require that traffic control signs be more reflective which creates a situation where it is not easy to reuse signs, according to Dennis Lechlak, commissioner of the Division of Transportation for the City of Toledo.

The transportation division discovered a way to meet federal guidelines regarding traffic signs and to refurbish the used materials in the most cost-effective, environmentally way possible, Lechlak said.

The City’s Chief Planning Engineer Gary Stookey, and David Harris, superintendent of the Sign Shop, began researching options for stripping signs of sheeting material and reusing the clean aluminum blanks to produce new signs. They discovered hydro-stripping, a relatively new process that removes the reflective material from the signs using ultra-high pressure water-jet technology.

The potential cost savings were nullified by the cost of shipping the signs to those who provided this service, so they continued to search for a more cost-effective solution, Lechlak said.

Lechlak contacted Tim Menke, sales manager at Lott, to see if they might be interested in finding a way to provide the service.

“The City of Toledo came to us with a potential opportunity. We investigated it to determine its feasibility,” said Dan Clemens, chief operations officer at Lott. “We visited a company with a similar process about possibly buying the machine that performs it. It just wasn’t a good fit for the services we wanted to provide.”

Clemens developed the concept and specifications for a hydro-stripping operation that would meet their needs and be cost-effective. He has a background in automation and robotics in manufacturing with several firms in Northwest Ohio before joining Lott.

Lott hired two Northwest Ohio companies to help produce the equipment. Koester Corporation of Napoleon developed the detail design and manufactured the machine, while F.S. Solutions of Toledo provided the pump and high-pressure equipment for it, according the Clemens.

“We teamed up to provide a customized solution utilizing local resources. It was a perfect fit for the City of Toledo, Lott, and the services we provide,” Clemens said.

“Lott analyzed the existing process and completely re-engineered it. They designed and built a machine to hydro-strip our used traffic signs that will be reused in making new signs,” Lechlak said.

He explained that the City replaces about 13,000 signs annually with the aluminum sheets for the signs costing about $2.15 per square foot. Lechlak estimates the City could save 25 percent on the cost of replacing those signs, reducing the cost of a new stop sign from $6.50 to $4 using the process at Lott.

Assisted by an economic development loan from the City of Toledo Department of Development, Lott industries purchased and installed the hydro-stripping operation at its facility on Hill Avenue. With the close proximity of that facility to the Division of Transportation on Westwood, there will be no shipping charges associated with the transport of signs for the process, Clemens said.

The hydro-stripping equipment is installed and operational at Lott’s facility where it has been tested. They expect to begin transforming used traffic signs into blank aluminum sheets for refurbishing almost immediately, Clemens said.

Legislation for contract services is currently being drafted for the processing services between the City of Toledo and Lott Industries. Once City Council approves that legislation, Lott could begin processing signs for the City, according to Lisa Ward, public information officer for the City of Toledo.

“It’s all about the partnership with Lucas County and the City of Toledo while doing it right environmentally and saving money,” Clemens said.

The process will provide training and work opportunities for some of Lott’s existing employees. He said they already have people lining up to learn the new operation.

Clemens reported that they are looking for additional potential users of the hydro-stripping process. They already have talked to people at the Ohio Department of Transportation who were interested in knowing more about the process and its costs.

Ohio Governor John Kasich supported the use of the local hydro-stripping process at Lott by ODOT District 2 during his visit to Toledo April 9, according to Ward.

Lott employs about 500 persons with developmental disabilities. About 250 people work at both the Hill Avenue facility and the plant on Holland Road in Maumee.

Lott provides a variety of work and services for numerous local, national and global clients. It qualifies for ISO 9000 and ISO 1400 quality standards for the automotive industry, according to Roger Bresnahan, a retired engineer and member of the County Board of Developmental Disabilities. 

Bresnahan is one of two members on the seven-member board who are appointed by a probate judge, while the other five members are appointed by the Board of Lucas County Commissioners.

Lott Industries is a non-profit corporation affiliated with the Lucas County Board of Developmental Disabilities that provides employment opportunities and training for individuals with developmental disabilities.

Hays: First Steps

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At an October 2011 meeting at a local library, I heard these words: “Seriously, Pam? You want to have an event to honor veterans who have traumatic brain injury (TBI) and post-traumatic stress (PTS) and call it ‘Dancing With The Military Stars?’”

Yes! Yes I did!

Dancing and veterans — at first no one thought that was a great idea except me.

The Arms Forces’ mission and my personal goal is to educate civilians on the military and to help them understand the invisible wounds service members can have as the result of their military service. That is a lofty goal and not one that’s going to be achieved by asking you to come to a conference to see a bunch of PowerPoint slides.

I wanted to create a way that you, the entire community, could get to know the truth about our veterans — our heroes who now live with TBI and PTS — while also celebrating their lives and their service to our country. Dancing with the Military Stars (DWTMS) was born and our first event took place in May 2012.

DWTMS is a celebration of life. Dancing, throughout history and most cultures, represents joyous, celebratory times! You don’t have to dance (unless you want to) because we have professional dancers who have been teaching celebrities from our community how to dance for months. In full costume, they will be dancing to some good ol’ country music this year! We have celebrity judges and our honorary chairperson is Dan Rogers from the Cherry Street Mission.

This commitment from the pros and busy leaders, including a TV anchor, business owners, a professor and even an international beauty queen is commendable. Why do they do it? They understand what our veterans have done for them. They get it and that is why they have given their support to the mission of The Arms Forces and this event. Also, community businesses, the media, faith-based organizations and a loyal group of volunteers make the event possible. They all come together with our organization and use their time, talents and resources to assist with all the details that go into an event of this magnitude.

I often say that it takes a community to lift up a veteran and DWTMS proves this to be true.

I recall people coming up to me after the first two events in 2012 and 2013, saying they were touched in ways they had never anticipated when they made their reservations. Some told me they had never talked with a veteran before that night and it was great to meet them socially and interact with them. Some cried and said their eyes were now opened and they would never again take for granted anyone who had served in the military.

The veteran honorees from past years who were leery about agreeing to be honored so publicly, told me the experience was very helpful to them in moving on with their now civilian lives. They were somewhat shocked to find so many who didn’t even know them before the event cared.

Seeing veterans, active duty military and civilians come together for what was once thought of as a silly idea (naysayers never deter me) has become a must-attend event with over 460 people on the scene last year. Yes, it is a fundraiser and has live and silent auctions but the food is always amazing and this year is a Country Meets City Buffet, supported by local restaurants and a caterer. The dance performances are entertaining and the live band and soloists are fantastic.

But it is our veteran honorees and their families who are the stars of the show. Though the event is fun and entertaining, we have a serious message to relay to the community. Our veterans need support from organizations that understand their challenges and are willing to do what it takes to make sure their lives get on track and stay there. Our organization, The Arms Forces, needs your support so we can be there for our veterans.

I hope you will consider attending May 10 and experience Dancing With The Military Stars. For more information, visit www.DancingWithTheMilitaryStars.com.

Letters to the Editor, Apr. 13, 2014

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Observing Volunteer Week

The American Red Cross Northwest Ohio Region and Western Lake Erie Blood Region area are celebrating its volunteers and the work they do in the community during National Volunteer Week, April 6 – 12.

Last year, our volunteers provided food, shelter, comfort and hope to 601 local families who faced home fires and other disaster situations. They trained 12,101 people in lifesaving skills and assisted 442 military members, veterans and their families.

They also helped collect 66,570 units of blood from donors in the 11 counties of Northwest Ohio and Southeast Michigan that the Western Lake Erie Region covers.

Our volunteers are the heart and soul of what we do. We are able to provide services to thousands in our community through their compassionate care and support of our highly trained and dedicated volunteers. People just like you.

We want to invite the public to sign up to volunteer and be a part of our lifesaving work. We’re looking for diverse volunteers of all ages and skill levels. Go to redcross.org/northwestohio to learn more about volunteering with us and how to submit a volunteer application. To schedule an appointment to donate blood, please visit redcrossblood.org or call 1-800-RED CROSS.

If you want to volunteer to help when a disaster strikes our community, download the Team Red Cross app. You’ll receive notifications when Red Cross volunteers are needed in the area. The app can be found in the Apple App Store and the Google Play Store by searching for American Red Cross or by going to redcross.org/mobileapps.

We want to extend our sincerest thanks to the 1,162 local Red Cross volunteers who help us fulfill our mission 365 days a year, 24 hours a day in Northwest Ohio.

Sincerely,

Diane S. Dixon, CVA
Regional Director of Volunteer Services
American Red Cross of Northwest Ohio

Chris Glanzman
Administrative Assistant
American Red Cross Western Lake Erie Region

Regional branding: What other cities are doing

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Toledo is among a growing list of cities around the Great Lakes and Rust Belt regions that have adopted branding campaigns.

“A brand doesn’t just consist of a slogan or logo; a brand is a concept,” said Connie George, vice president of communications at the Greater Pittsburgh Convention & Visitors Bureau.

The City of Pittsburgh has been working for two years to develop their brand, George said. They polled people in the city and past visitors from Cleveland, Baltimore and Buffalo, N.Y., on what they liked or didn’t like about the city.

Leaders initially wanted to shed the city’s Rust Belt image, but discovered that people liked the city’s  friendly, hardworking, progressive character.

“People recognized that our Rust Belt reputation is indicative of building America. We decided to embrace that,” George said.

The city recently rolled out the logo “Pittsburgh. Mighty. Beautiful.” The logo had a “great reception” in the community, George said. People living and working in the city are proud of their heritage, she said.

She declined to release a cost, but said much of the work was done in-house.

Columbus created a logo that has gone viral — you can see it everywhere, on police cruisers, fire trucks and even when you fill up your gas, said Amy Tillinghast, vice president of marketing for Experience Columbus of the Greater Columbus Convention & Visitors Bureau.

“Let’s face it, there’s 43 Columbuses — a lot of people have a Columbus and we wanted to claim that,” Tillinghast said. “Every city has bricks and mortar, but it is the experience of the people (that counts).”

Columbus Mayor Michael B. Coleman gathered the community in 2007 and said the city needed to develop its brand in honor of the city’s 2012 bicentennial. The move got people talking. They did a survey and soon the logo was born. Now, “COLUMBUS” with a star on top of the “us” in the word can be seen everywhere around the city.

“It’s not just about the logo mark but the fact that we all started working together,” Tillinghast said. “The economic development group, the chamber of commerce, the philanthropic arm, the arts, the Ohio State University … we all sit down once a month … and work together on a daily basis.

“We are all working for the good of the city … [the branding] makes us all think bigger,” Tillinghast said.

Cleveland’s new branding initiative.

A new branding initiative in Cleveland, #ThisIsCLE, was unveiled last month. It was developed by Positively Cleveland.  Cincinnati has an initiative called Make Cincy Yours. Costs for these programs were not available.

In Grand Rapids, Mich., the Kent County Convention & Visitors Bureau renamed itself the Experience Grand Rapids Convention & Visitors Bureau in 2010 as part of its branding initiative, said Doug Small, president and chief experience officer.

“We don’t take ourselves too seriously here,” Small joked about his unusual title.

But the man charged with promoting the second largest city in Michigan does take his branding initiative seriously.

“A brand is nothing more than a promise. It’s not a product — it’s a promise,” he said. “If you don’t develop on that promise you fail.”

They picked “Experience Grand Rapids” because the name had a different connotation, Small said.

“We let people’s minds soar and they can experience what they want and it’s a call to action,” he said.

Grand Rapids boosts a huge art community, five museums, a symphony orchestra and more, Small said.

“We changed our name … to better align our organization with what we do,” he said. “Our job is to promote the destination. We’re a destination marketing organization. We’re putting a face or brand on the destination.”

Small said the branding initiative has cost between $75,000 and $100,000.

Detroit has had success with branding initiative “The D,” said Toledo Region Brand Manager Jeff Schaaf.

“They’ve captured the essence of that hip, young, entrepreneur, happening person within the downtown area and that culture they are trying to promote,” he said. “That’s kind of what we’re doing here.”

Pounds: Collins collared

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I am helping to raise a toddler, so I am adept at breaking down stories to their basic elements. In that spirit, here is a complicated political failure translated into a simple tale of stick-figure politics.

.

.

Once upon a time, a good man wanted to be mayor.

The man said he was not a politician and would not play petty politics.

The man promised he would emphasize local development and help local businesses.

One day, some local businessmen said they had an idea to make the airport a happier place. They hoped the mayor would listen to their plan.

But the bad guys in the city said the plan to make the airport a happier place was a bad plan, even though they had not seen it.

They said the mayor should not listen to the plan.

So the mayor did not listen.

One of the men on the city’s Council said he would listen to the airport plan.

But the new mayor said, “No, you will not.”

So the councilman did not.

The businessmen were laughed at by the bad guys.

The new mayor was revealed to be just another politician who would play petty politics. He broke his promise to emphasize local development and help local businesses, at least in this story.

And while it remains to be seen if anyone in this story will live happily ever after, when it comes to the business community’s hope that the new mayor would be a wise and independent ruler, it is …

The end.

Thomas F. Pounds is president and publisher of Toledo Free Press. Contact him at [email protected].

Glass City gears up for 419 Day

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The Glass City will host a slew of events April 19 — from the Maker’s Mart to The Gallery Loop to an acrobatics show ­ — in honor of the third annual 419 Day, a fete named for the city’s 419 area code and celebrating all things Toledo.

To get a different perspective on the day, get out your smartphone for the Instagram meetups planned around the city — the inaugural 419 Day event for @IGers_Toledo, a newly formed group of photography and social media enthusiasts.

ALSO: Readers share area photos in honor of 419 Day

The @IGers_Toledo, who snap pictures of the city for their Instagram pages, are planning a sunrise meetup at Oak Openings Metropark Lodge at 7:30 a.m., said the group’s founder, Jeff Jones of Snap It Photography. Breakfast and coffee will be provided.

“It’s just a Toledo day for us,” Jones said, adding that Instagrammers will be coming to celebrate 419 Day from as far away as Indiana, Columbus, Cleveland and Ann Arbor.

The Instagrammers will gather at the Toledo Museum of Art’s Monroe Street entrance at 10:15 a.m. for outdoor snaps and selfies with the museum as a backdrop. Registration for the TMA meetup is requested but not required. For more information, visit toledomuseum.org/events/419-day.

“We’re seeing a lot of buzz around it and we’re very excited to see just the amount of people and the diversity of the group,” said Stephanie Elton, TMA’s social media and digital communications manager. “Everybody is welcome.”

Anyone who attends the TMA meetup is eligible to enter an Instagram contest. Attendees can share a photo tagged @toledomuseum and #419day by April 23 for a chance to win a prize package that includes a TMA family membership, gift cards, Toledo-themed items from local companies and more, Elton said.

@IGers_Toledo will visit different locales around Downtown until 7 p.m. when everyone is invited to the Secor Building, 425 Jefferson Ave., for appetizers and an art showing, Jones said. RSVP at igerstoledo-AT-gmail.com to be among the 100 in attendance.

“At the party, we’ll have a projector for the photography for that day on the wall and a gallery wall of Instagram photos. There will be live music, maybe a guitar and a drum — we’ll keep it simple,” Jones said.

Balance Pan-Asian Grille, an Asian restaurant with locations on West Central Avenue and in Maumee, will cater the event that has a “come as you are” dress code. A donation is suggested that will go toward a new camera for Shared Lives Studio, an art gallery that supports adults with developmental disabilities in becoming working artists.

The UpTown Association decided to nix its own event this year, which prompted rumors that 419 Day would be canceled. However, Julie Champa, executive director of the UpTown Association, said those rumors were false and that UpTown would be involved, just in a different way.

“419 Day will still happen and we’ll still have activities within the neighborhood,” Champa said. “We were going to do our own event but we felt that our event was similar (to other events). … Rather than duplicate the event, we decided to promote the event already existing.”

Champa said 419 Day is a “big day” and another way to spur economic development for the neighborhood.

“April 19 is synonymous with the entire Toledo metro area,” Champa said. “Because our focus is on UpTown, we see it as another development tool to bring people into the district and hopefully patronize other businesses in the district. Any events going on really benefit all of us. It’s a big day for UpTown and the community as a whole.”

The Maker’s Mart boasts nearly 50 vendors of handmade or specialty items in the UpTown neighborhood, said coordinator Betty Floored of Oh Sew Betty. The event will run from 10 a.m. to 8 p.m. at 1717 Adams St.

About three-quarters of the vendors are from Toledo and the rest hail from around the Midwest region, Floored said. 419 Day will mark the fourth Maker’s Mart.

“Vendors can apply on our website. … We have a jury of four people go through the applications, looking for uniqueness and price points and what they make and we try to get a well-rounded juried show so you don’t have so much of the same thing,” Floored said. “We like to switch up vendors so people who come aren’t seeing the same vendors over and over.”

Two new vendors to the Maker’s Mart this year are Coffee Emergency, owned by Angie Cucunato, and Toledo Spirits, which sells specialty bitters for cocktails, owned by Andrew Newby. Newby also owns Black Kite Coffee with his wife, Kristin Kiser.

The Toledo vendors will have badges on their tables that designate them as made in Toledo, Floored said.

John Amato, owner of JUPMODE, plans to sell his specialty Toledo pride T-shirts at Maker’s Mart where he said business has always been good. He added a new 419 Day shirt to his collection, which includes the “You Will Do Better in Toledo” design.

“It’s going to be a really important day because … it’s just a buildup of all the neat little things people have created in Toledo,” Amato said. “419 Day is another example of the momentum that Toledo has right now. Our city pride is growing and expanding through the region. So it is a really exciting and special time to be in Toledo.”

You won’t see Amato’s new T-shirt truck at the Maker’s Mart this year. He’s still waiting on City Council to approve a new permit that allows him to park his truck in the Downtown corridor.

People can experience many different forms of art during 419 Day at more than 30 participating galleries and studios in The Gallery Loop from 3-8 p.m. Downtown. A bus will transport people to the free event, which is a great way to appreciate local art and also a great way for local artists to get exposure, said Ryan Bunch, of the Arts Commission.

“It’s a good opportunity for people to come down and explore and see the creativity,” Bunch said. “It’s also an opportunity for artists who don’t show or sell a lot. We usually have over 100 artists who work in sculpture, photography, painting, literary works, performance, so there’s a wide range of stuff. It’s a neat way for the arts community to come together.”

“Stripes and Blooms: A Bird’s Eye View Student Showcase” is a student acrobatic show from 4:30-8:30 p.m. at the Collingwood Arts Center, 2413 Collingwood Blvd.

Billed as a “colorful celebration of spring,” this free event will feature aerial stunts, stilt walking and partner acrobatics. Special guests will perform fire dancing and balancing moves.

For more information on these events or to learn about more events, go to facebook.com/419day or twitter.com/419day.

‘It Matters Where You Make It’ drives new Toledo branding effort

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Jeff Schaaf is Toledo Region brand manager. Toledo Free Press photo and cover photo by Christie Materni

Matt Yarder’s family has been making sheet metal in Toledo for four generations. Doug Mallette moved to Toledo for college and decided to stay in Northwest Ohio. Jemma Hostetler has lived in big cities coast to coast but found a home in the Glass City. David Woodward lived in Atlanta for years before returning to his hometown to start a business.

No matter what your story, a local group working to brand and market the Toledo region wants you to connect with the region and make it your own.

The Toledo Region Branding Initiative is a nearly five-year, $800,000 project of the Northwest Ohio Brand Council — representatives from various public and private organizations that came together in 2009 with a common goal to promote the region, said Toledo Region Brand Manager Jeff Schaaf.

On April 4, the group unveiled a new tagline, “It Matters Where You Make It,” along with a new logo, the word “TOLEDO” with a small green arrow pointing forward.

It matters

For the past few years, the group has focused on promoting the area as “the heart of the new manufacturing economy,” citing factors like geographic location, access to transportation channels and availability of a skilled workforce. Six months ago, the group hired Toledo-based North Design to rethink the branding and expand the focus to showcase the region’s quality of life as well.

Enter “It Matters Where You Make It.”

“We did not really have a slogan before and we wanted to put together something people could really adopt and use and make their own,” Schaaf said. “It has a double meaning. That’s intentional. ‘Make it’ could mean you physically make or assemble something in the Toledo region because of the abundant economic assets and/or you could make a life or accomplish goals here because of the inviting culture and lifestyle.”

Woodward, president and creative director of North Design, said he felt “the heart of the new manufacturing economy” was relevant, but too specific.

It ignored lifestyle elements, like culture, art and affordability, Schaaf said.

“Everybody was saying, ‘This is really great but you’re leaving out a huge element of what makes Toledo so great,’” said Schaaf, a Toledo native. “We realized that after you go home at the end of the day, you don’t focus solely on economic assets; you focus on the things that make your life more meaningful.”

New logo

The group dropped its former “TR” logo in favor of the word “TOLEDO.”

“TR was great, but if you didn’t have the actual words with it, people weren’t sure what it was,” Schaaf said. “The new logo is very simple, but it says exactly who we are: Toledo, plain and simple.

“Some people were suggesting it might be too simple, but one of the most iconic brands in the world that’s located right here in our backyard is Jeep. Their logo couldn’t be more simple, but when you see that name you know exactly what they’re talking about and that’s what we want.”

The green arrow signifies forward progress, he said.

“That’s something our community has always been about. When settlers came here in 1795, they were looking to move forward, to make their lives and make them better,” Schaaf said. “The green is energetic, it’s fresh, it’s youthful, it’s very popular right now.”

Region

Despite the prominence of the Toledo name in the new logo, Toledo Region is still very much regionally focused.

“We focus on the word because it’s the largest city within the region and most people, if you’re out of town and someone asks you where you’re from, more often than not you say you’re from Toledo,” Schaaf said.

“The way we balance that is if you look at our images and you look at the messaging we convey, the companies we’re promoting and the assets we’re promoting, we’re not solely in Toledo city limits.”

It was North’s recommendation to simplify the brand and focus on Toledo.

“We think if there is a lack of perception or negative perception of the region, it revolves around the city of Toledo.

“So if we don’t fix the perception of Toledo and what it represents then we’ll never be able to build a brand called the Toledo Region,” Woodward said. “Whether you live in Sylvania or Perrysburg or Sandusky, we’re all impacted in some way by the perception of Toledo being the largest city in the region.

“We’re not throwing away the regional piece and we want to talk about the surrounding region within the context of the story and we will continue to highlight cities like Sylvania, Perrysburg, Maumee and Waterville that add to the quality of life in Toledo. Those communities are a hugely important part of our story.”

The Waterville Economic Development Corporation is on board with the Toledo Region branding, especially the “It Matters Where You Make It” tagline, said board member Phyllis Hyder.

“We in Waterville are very supportive of the regional idea. If we don’t work together we’re all wasting our time,” Hyder said. “Most site selectors know what they are looking at is a region and not a particular city anyway.”

Pat Nowak of the Sylvania Area Chamber of Commerce is cautiously optimistic about Toledo Region’s new direction, but said she would have preferred something broader.

“While I applaud Toledo’s effort in its current rebranding and I am sure that in today’s times it is a necessity, I feel the region as a whole would have got more benefit from an areawide collaboration much like the very successful and widely acclaimed ‘Pure Michigan’ idea,” Nowak said. “In their campaign they have positively meshed regions, towns and cities to highlight and enhance the area.”

Buzz

The effort’s website and marketing materials were also redesigned by North Design. By utilizing photos posted by area residents on social media, the initiative takes on a more genuine feel, said Hostetler, the agency’s art director.

“When you see this, you automatically know it’s not stock photography,” Hostetler said. “To mix some of that in with content that’s curated from the community, it all of a sudden actually feels like Toledo.”

Schaaf said the arts community and many young professionals have embraced the new branding, but the goal is for it to resonate with everyone.

“We’re really excited about the viral buzz we’ve created, but we want this to resonate with everyone,” Schaaf said. “That’s kind of why we left it open-ended with ‘It matters where you make it,’ so you can say what makes it you and why you make it.”

Mallette, chair of EPIC Toledo and product manager at HCR ManorCare, said he likes the “personal ownership” implied by the campaign.

“I’m a person who’s all about ‘If you’re not part of the solution, you’re part of the problem,’” Mallette said. “I really like how it’s more than a ‘Hey guys, we’re Toledo, we’re great.’ It’s ‘This is your city, take ownership and move forward with it.’”

Schaaf is unapologetic about focusing on the positive aspects of the region.

“When you go on a job interview, you don’t tell them your faults; you tell them your strengths. We’re trying to promote the good stuff and, as we’re finding the negative stuff, we’re trying to work on that as well,” Schaaf said. “There are plenty of things we could talk about if you want to talk about problems. Those are not unique to Toledo. There are issues in every city. Our organization’s sole purpose is to promote the Toledo region and the positive assets and that’s what our focus is going to continue to be.”

Co-branding

Yarder, vice president of sheet metal fabricators The Yarder Manufacturing Company, is the first company to co-brand its logo with Toledo Region. A new Yarder Manufacturing box truck features the Toledo Region logo and tagline.

Matt Yarder of The Yarder Manufacturing Company in Toledo is the first company to co-brand its logo with the Toledo Region logo. Photo Courtesy Jeff Schaaf
Matt Yarder of The Yarder Manufacturing Company in Toledo is the first company to co-brand its logo with the Toledo Region logo. Photo Courtesy Jeff Schaaf

“It made a lot of sense,” Yarder said. “To us, it matters where we’ve made it and we’ve been making it in Toledo for more than 100 years.

“Driving around Michigan and Ohio with that truck, spreading the word, will unify the community a little more and people will start to understand what makes us tick here in the Toledo region and why we’re moving in the direction we’re moving and what matters to us,” Yarder said. “I’m not looking for direct results for my company, but rather a strong, bonded community. A community moving in a forward direction together is a better one to have your business in.”

The new message is designed both to attract newcomers as well as inspire pride in residents.

“You get into a room and you start talking about it and it starts to evoke emotion in people,” Schaaf said. “We’ve had people smiling ear to ear. People have said, ‘This makes me feel so proud to live here.’ I’ve had a couple people actually tear up [after reading the group’s positioning statement]. Someone on [our advisory council] said, ‘This is exactly what we were looking for when we started!’

You Will Do Better

In mid-December, as North Design was tweaking the rebranding effort, a grassroots movement centered around the slogan You Will Do Better in Toledo emerged. Rather than worry it would compete with what Toledo Region was doing, Woodward said he sees the two messages as complementary.

“In our mind, anything positive is something we should be able to take and use as part of the conversation that’s happening in the community,” Woodward said. “I love Holy Toledo, too. We think those are all positive messages. They are all phraseology people know and associate with our brand and they are all good things. It doesn’t have to compete. It can all work toward the same goal.”

Branding is important, said Bill Thomas, executive director of the Downtown Toledo Improvement District.

“There are people who think, ‘Oh, it’s a bunch of hogwash and we don’t need to do that,’” Thomas said. “The problem is, we have a lot of people who have lived here all their lives and like to talk negatively about Toledo.

“We need to have good material to talk about who we are in an authentic way because we have a great story to tell here. When people looking to live Downtown or move to Toledo ask, we want to have a great story that’s compelling enough to inspire follow-up questions.”

Ryan Bunch, performing and literary arts coordinator at The Arts Commission, agreed, saying the new logo and tagline is “the right thing at the right time.”

“People who 10-15 years ago would have gone to New York or LA are moving to Detroit, Cleveland, Columbus. And what those cities have in common is they’ve managed to make this kind of tough but welcoming persona for themselves. People are really attracted to that and Toledo is right smack dab in the middle of those three cities.

“The view of the city from inside can be pretty negative and the view of the city from outside can be pretty negative, so I think it’s really important and vital at this moment, with all these things going on in the arts community and with the business and development that’s starting to happen, that the city really emphasizes the positive view of itself and put that out there for people to have something to connect to.”

Cost

As of the end of February, Toledo Region had spent about $800,000 over the nearly five-year effort, Schaaf said, including market research, website development, Web hosting, strategic planning, staff, marketing and more.

The first phase of the initiative was the development of the initial concept and research. The second phase was developing the story and brand position. The third phase was creating the website and launching the brand. Phase four started in the fall when the group hired North Design and charged them with refreshing the brand.

Schaaf, who joined Toledo Region in January 2013, is the only paid full-time staff member. There was also a paid summer intern last year.

The majority of funding has come from private sources, Schaaf said. Although the City of Toledo has supported the initiative, it is not the primary funder, he said. He declined to disclose how much North Design was paid for the rebranding or how much any particular group has contributed, but said costs are reasonable.

“I’m very frugal and very cautious of what I’m spending because I’m working really hard to make sure that our message is getting across in the way that our funders and our community would like them to get across,” Schaaf said.

“It looks like a lot when it’s a lump sum, but if you look at what other cities are doing, like Columbus, Pittsburgh, Des Moines, Iowa, they are spending $1 million a year and we haven’t even spent a million in five years.

“If you break it down, we have about a million and a half people living in the region, so that’s less than a dollar per person over a five-year period.”

Pittsburgh declined to release how much it has spent on its branding initiative. Representatives from Columbus and Des Moines were unable to be reached.

Woodward said Toledo Region needs to spend more to truly compete with other cities.

“So in five years, they’ve spent $150,000 per year promoting the region. What’s the GDP of the region? What percentage does that $800,000 equal? Look at a business and how a business promotes and sells itself. If we were to compare it to a business, what percentage of their revenue do they spend on marketing and sales so they are successful?” Woodward said. “We’re in the same type of environment where we are competing for resources, we’re competing for talent share, we’re competing for attention at the state level and the federal level for dollars.”

Next steps

The next step will be to raise more money to fully roll out the new campaign. Schaaf and Woodward would like to create a promotional video, finish the website, launch an app, ramp up marketing and more.

“We can’t expect and we don’t expect the money to come from the city or the county. It’s going to have to come from people who believe in the community and want to make the community better,” Woodward said. “For this to truly be a success and for us to be able to compete with Cleveland and Columbus or other cities in our region who are doing a good job of building their brands, we’re going to have to fund it. If there are companies out there or individuals out there who believe in this mission then we need their help.”

Woodward said he hopes the Toledo Region brand will attract new residents as well as empower lifelong residents to share why they love Northwest Ohio.

“Toledoans, as you know, we can be our own best ambassador or our own worst ambassador,” Woodward said. “It’s up to us when we’re visiting our friends [in other cities] and they ask, ‘Why do you live in Toledo?’ Well, let’s tell them why. I think too many people shy away from the question. Part of the strength of putting together something we think resonates with the community is that we can start to tell that story in a positive way.”

To learn more, visit the website toledoregion.com.