WATEVILLE TOWNSHIP – A proposed change to Waterville Township’s zoning code regulating signage elicited differing opinions during a July 22 Lucas County Planning Commission (LCPC) meeting.
Senior planner Molly Maguire did research on billboards in the county’s 10 townships and recommended that the LCPC disapprove a text amendment that would allow up to two electronic messaging center (EMC) signs along Waterville Township’s U.S. 24 frontage – about two miles between Johns-Manville and the S.R. 64 exit.
“Multiple studies and reports have been published on the visual blight of billboards,” Maguire said in her report to the commission, citing a Planning Commissioners Journal article describing billboards as a form of visual pollution that would have a negative impact on the community. EMCs can’t be turned off and can create a visual hazard, she said.
“Visual blight is in the eye of the beholder,” said Jerry Parker, an attorney representing Dutch Road Storage owners Dan Bollin and Jim Moline during the meeting at 1 Government Center. He pointed out that billboards can be informative, with Amber Alerts, weather and traffic notifications, and even spiritual messages.
In the townships that include billboards in their zoning books, all average a face area of 72 to 100 square feet and a height of 15 feet. The proposed Waterville Township language would allow a double-sided billboard with a face area of 20 feet by 33.5 feed (672 square feet) and 35 feet in height, Maguire said, noting that if the township approved this change, it would be the biggest in the county.
Members of the LCPC disputed that claim, noting that one in Holland on Airport Highway, as well as others along major roadways, are larger.
Parker, who has worked with clients on land use for decades, said that townships cannot prohibit outdoor advertising, which is defined as a business use, but can include some restrictions. He noted that the other townships don’t have U.S. 24 and its associated traffic to read the signs.
“Two signs – that’s it. This is what they want. I don’t think this staff or this commission should tell the township, ‘You can’t do what you want to do.’ I think the township is eager to have this resolution passed. I think they believe this will benefit the township in many ways,” Parker said.
Lucas County Engineer Mike Pniewski questioned whether the township initiated the proposed change, or if it was at the request of Parker’s clients, who recently built Dutch Road Storage that backs up to U.S. 24.
“Anybody can make a request to change the zoning code,” Pniewski said, adding that to approve it would be to allow something “significantly out of place.”
A discussion about the zoning code for signage came up earlier this year when township Zoning Inspector Jim Fischer learned that Bollin and Moline were interested in a sign, but were hesitant about the current $10,000 nonrefundable application fee to ask the Board of Zoning Appeals (BZA) for a conditional use permit. Fischer believes that high fee was put into the book years ago to prevent billboards from being erected. EMCs are not even mentioned in the verbiage.
Instead of risking that fee, Parker and his clients asked that the township Zoning Commission look at updating its off-premise sign language. While the proposed sign would be on the site of Dutch Road Storage, it would be considered an “off-premise sign” because it would include advertising sold to off-site businesses. The commission asked the trustees to weigh in on the application fee and sent proposed language to Maguire for review.

No one from the township spoke for or against the change during the county’s July 22 meeting, and the LCPC voted to recommend the change. The next step will be for the township Zoning Commission to hold a public hearing and make a recommendation to the Board of Trustees, which will hold its own public hearing before making a final decision. Public hearings will be posted at the township hall and on the township Facebook page.
Trustee Toby Miller, contacted after the meeting, noted that the current process for such signs includes asking for a variance from the BZA, and he believes that opens the door to more signs.
“We don’t want these proliferating throughout the township by variance so controls of some type need to be put into place,” he said. “Ultimately, we’re looking to limit, prohibit as much as possible.”
The trustees have not discussed what kind of application fee would be associated with the signage.
Waterville Township trustees held a meeting later that night, but did not discuss the billboards.
During the trustees’ meeting, the board:
– Heard that E&R Construction is expected to finish work on the 115-year-old barn at the northwest corner of Waterville Monclova and Dutch roads. The barn sits on one of three properties along U.S. 24 that the township purchased in April for $138,385. When finished, it will have new secure doorways and be used to store equipment for mowing and road maintenance, which is contracted through township residents.

-Agreed to hire Feller Finch to put together a site plan for the above property, as the company already has flood surveys and other information on the area from work they’ve done on Coventry Glen. The site plan will look at drainage, water supply, pavement and landscaping.
-Discussed an email from Deborah Reed about light shining from the Dutch Road Storage facility into the Fallen Timbers area across the highway.
-Heard Trustee Julie Theroux mourn the loss of Sautter’s, which she called a “staple in the community.” Theroux said she hoped the township could find another business for the building and work on economic development along the S.R. 64 corridor.
-Listened to Miller say that he’s been working with the Village of Whitehouse on an updated annexation agreement that would guide the two communities as to what areas are open to annexation.























































