Just as it did with the Doritos Locos Taco in 2011, the future of a Taco Bell menu item rests in the hands of Toledoans.
On Jan. 29, 36 Toledo Taco Bell locations began serving the Quesalupa, a flaky, crispy shell stuffed with melted pepperjack cheese layered with seasoned beef, lettuce, cheddar cheese, sour cream and tomatoes. The item costs $2.99.
Toledo is the only market testing the product at this time. If it sells well, it will be added nationwide.
“No pressure, Toledo,” Taco Bell spokesperson Matthew Prince said in an email. “We’ve had great success in Toledo testing the Doritos Locos Taco in 2011, and we felt it only fitting to return to the birthplace of the DLT to launch such an innovative product.”
The test will run for four weeks. During that time, Prince said locals can give national attention to the food item only available in Toledo. Locals are encouraged to tweet their opinions of the Quesalupa in hopes of sparking interest from people all over America.
“Toledo is a great representative of the national market and we fully buy into the city’s mantra: ‘You’ll do better in Toledo,’” Prince said. For more information, or to join in the conversation about the new product, visit tacobell.com/quesalupa.
